We will start by defining a marketing strategy for the organization. The marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.

The marketing strategy is its overall approach to gaining an advantage over competitors in the field, including the content, channels, campaigns, and marketing tools required to get there. Branding refers to a company’s image or identity and the way it is presented to customers. A company’s brand typically represents its values, brand voice and messaging. We work in the discovery of the organization’s brand to expand the marketing.

Building the organizational brands is necessary to demonstrate how the organization is perceived. The leadership and staff must understand the mission and the brand. The mission and brand must be clearly identified.

Nonprofit Marketing and Branding:
We start by determining the strength of the brand. A strong nonprofit brand can help you raise more money, increase social awareness, and build a solid reputation over a period. We support the leadership on how to be very intentional about internal and external marketing and branding. We start the dialog and discovery with our 10-step review which include the following categories of:

1. Positioning to standing out with small groups/sectors
2. Customer Trust and loyalty
3. Fundraising
4. Engagement
5. Target customers/audience
6. Storytelling/Innovation
7. Logo design/impact
8. Website
9. Marketing toolkit/Brand guide
10. Personalization/community outreach
    
    

For Profit Marketing and Branding:
With for-profit companies, we take the approach of understanding how the organization is educating consumers about what the product or service does and how you will benefit from it. We spend time understanding the target market and what media most responsive brand, products and/or service is. We start the dialog and discovery with our 10-step review which include the following categories of:

1. Overall business strategy
2. Target clients/audience
3. Target client group research
4. Brand positioning
5. Messaging strategy
6. Name, logo and tagline
7. Content marketing strategy
8. Website
9. Marketing toolkit/Brand guide
10. Strategies Implementation, track, and adjust
    
    

Tools we use for data gathering are but not limited to 10-Step Marketing and Branding review process, groups meetings, and 1:1 dyad. Each area report is presented to Executive Leadership, Board, and/or Stakeholders at the end of each review and evaluation. Actionable recommendations will be provided for addressing the identified gaps and vulnerabilities. The findings and recommendations will then be presented in the report, ensuring a clear understanding, and addressing any initial concerns.